1
The Bottleneck Diagnosis
A simple exercise to identify where you hold the business back and map your first “WHO” hires.
FOR SCALING FOUNDERS
Your Inability to Delegate Is Costing You More Than Just Your Time.
It's costing you deals that wait too long for your approval. It's costing you A-Players who leave because they feel micromanaged. It's costing you the strategic partnerships you don't have time to build. This book isn't about time management; it's about reclaiming millions in lost opportunity cost.
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Escape Daily Firefighting. Move from drowning in ops to shaping the future. Learn how to systematically fire yourself from low‑leverage roles and reclaim your calendar for high‑impact work.
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Build An A‑Player Culture. Attract, align, and empower owners—not employees—so execution happens to your standard without you in the loop.
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Achieve Operative Freedom. Use the “Who Not How” method to install systems run by the right people—so the company grows even when you’re offline.
TRUSTED BY FOUNDERS & CEOs FROM
“This isn't just another business book. It's a precise blueprint for buying back your time and sanity. We implemented the 'Who Not How' framework and for the first time in five years, I was able to take a two-week holiday without my phone ringing once. Revenue grew 30% in that quarter.”
Are You The Bottleneck?
If every major decision routes through you, your days are a wall of meetings, and the strategic work keeps slipping to nights and weekends—yes, you’re the bottleneck. Your growth ceiling is tied to your personal capacity. Keep going like this and the destination is inevitable: burnout.
The Book As Your Operating System
Forget hustle platitudes. Durable scale comes from systems and people—not more hours. The 'Who Not How' Method gives you a practical, step‑by‑step OS for leadership and delegation so your impact multiplies while your workload shrinks.
Identify the constraints that throttle growth, then replace “How do I do this?” with “Who owns this?” You shift from chief problem‑solver to chief architect, with clear scorecards, cadences, and a team that drives outcomes without hand‑holding.
A Look Inside
2
The A-Player Magnet
Craft roles and offers that attract top talent even without corporate-level salaries.
3
Delegation That Works
Empower ownership so work meets your standards without micromanagement.
4
The Visionary’s Calendar
Protect non‑negotiable time for high‑leverage strategic work only you can do.
5
Leading Your Leaders
Manage key hires so they manage the rest—bringing solutions, not problems.
6
The 3‑Metric Scorecard
Track performance with a one‑page dashboard that replaces endless update meetings.
About The Author
[AUTOR-BIO HIER EINFÜGEN] Jay Sharma isn't a theorist. He's a practitioner who scaled his own service agency from a chaotic 6‑figure operation to a smooth, self‑managing 7‑figure asset. After nearly burning out trying to "do it all," he codified the exact systems he used to remove himself from 90% of the daily operations.
Now, he shares that proven framework with other founders who want to scale their impact without sacrificing their lives in the process.
Ready to Install Your New Operating System?
Get instant access to the complete digital book and all 7 companion bonuses. Start implementing the framework today and begin the transition from operator to owner.
- The Forget How, Focus On WHO! Digital Book (PDF)
- The Complete Audiobook (MP3)
- The Action Workbook (Interactive PDF)
- BONUS: The 7‑Day Fast Start Video Course
- BONUS: Goal Setting Masterclass + Planner
- BONUS: The Mindset Reprogramming Journal
- BONUS: The Perfect Week Planner
- BONUS: The Book Preview Podcast
365-Day Money-Back Guarantee
Frequently Asked Questions
I'm too busy to even read a book. How will this help?
We designed it for you. This book’s purpose is to create time, not consume it. The included 7‑Day Fast Start video course gives you the core concepts in just 15 minutes a day, and the framework in Chapter 2 alone will help you claw back 5‑10 hours within the first week.
I can't afford to hire expensive “A‑Players.” Is this still for me?
Absolutely. Chapter 5, “Finding Your Superheroes,” focuses on resourceful recruiting—finding motivated talent and crafting roles where the value exchange is about opportunity, autonomy, and mission, not just salary.
My business is unique. Will these principles apply to my industry?
The “Who Not How” method is industry‑agnostic. It’s based on leadership, systems, and leverage—principles that hold across SaaS, agencies, e‑commerce, and professional services. It works because it focuses on the constant in every business: people.